The value and appraisal of a brand is based on its economic benefit to its owner or the business\r\nthat owns and develops the brand. According to IFRS 13 all methods of appraising the fair value\r\nof a brand are based on three approaches ââ?¬â?? comparability/market, cost and income approach.\r\nIn applying these valuation methods or their modifications, appraisers usually obtain results\r\nwhich differ significantly. This is usually caused by the subjectivity of parameterization of\r\nrelevant valuation models, and mainly by the lack and/or high scatter of market data.\r\nThe goal of the paper is to suggest the model for appraising the fair value category of trademark\r\nof an unlisted (private) company. Our VIM model (Verifiable Interdependent Model) has been\r\ndesigned specifically for the conditions of the business environment with the lack of empirical\r\ndata for intangible assets appraisal, or their low quality by still meeting all the requirements\r\nstipulated by the IFRS 13. To demonstrate the application of the model and to evaluate the\r\ninformative value of the obtained results we present also a case study of the XYZ Brand\r\nvaluation.
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